Dear Giant Bicycles, Please Bring This Ad Campaign to America
Reader Paul Murphy sends along this ad from the Australian division of Giant Bicycles. The spot, by the Melbourne-based firm Leo Burnett, started airing last summer as part of Giant's "Real Riders" campaign. Imagine if images of grocery bags slung over handlebars could somehow saturate the airwaves as much as sleek new luxury sedans gliding through traffic-free downtown streets.
By
Ben Fried
4:45 PM EST on January 5, 2012
Reader Paul Murphy sends along this ad from the Australian division of Giant Bicycles. The spot, by the Melbourne-based firm Leo Burnett, started airing last summer as part of Giant’s “Real Riders” campaign. Imagine if images of grocery bags slung over handlebars could somehow saturate the airwaves as much as sleek new luxury sedans gliding through traffic-free downtown streets.
Has anyone seen an ad with so many scenes of city cycling air in the U.S.?
Ben Fried started as a Streetsblog reporter in 2008 and led the site as editor-in-chief from 2010 to 2018. He lives in Ditmas Park, Brooklyn, with his wife.
Read More:
More from Streetsblog New York City
DOT’s Greenpoint Greenway Project Doesn’t Dream Big Enough
Greenpoint residents don't want the bike lanes from 2010.
April 1, 2026
Crash Victims, Lawmakers To Hochul: ‘We Have A Better Idea To Reform Car Insurance’
Lawmakers think that there are savings to be found in how insurers set car insurance rates, rather than litigation costs.
April 1, 2026
Wednesday’s Headlines: We 404’d The Times Edition
The Gray Lady dissed us, so we played a trick on her. Plus other news on this April Fool's Day.
April 1, 2026
PLAZA SWEET: Mamdani To Convert Streets Into Rome-Style ‘Piazzas,’ Starting in Paladino and Ariola’s Districts
"How could they object to bringing one of the best things about Italy to New York?" a city source told Streetsblog.
April 1, 2026
Council Members Form ‘DRIVE Caucus’ To Advocate for Cheaper and Easier Driving
Finally, car owners will have a counterweight to bike-lane and transit advocates.
April 1, 2026
Comments Are Temporarily Disabled
Streetsblog is in the process of migrating our commenting system. During this transition, commenting is temporarily unavailable.
Once the migration is complete, you will be able to log back in and will have full access to your comment history. We appreciate your patience and look forward to having you back in the conversation soon.