Bicycling

A PSA About Biking to Work That Needs No Translation

Give it up for the Directorate General of Traffic, a.k.a. Spain's DOT. The agency produced this PSA about biking to work, which gets the message across pretty clearly, no subtitles required.

By Angie Schmitt

3:41 PM EDT on October 27, 2015

Give it up for the Directorate General of Traffic, a.k.a. Spain’s DOT. The agency produced this PSA about biking to work, which gets the message across pretty clearly, no subtitles required.

The DGT doesn’t mess around with its messaging. Check out these two powerful spots from a safe driving campaign the agency released earlier this year.

Hat tip: Aaron Naparstek.

Angie Schmitt

Angie is a Cleveland-based writer with a background in planning and newspaper reporting. She has been writing about cities for Streetsblog for six years.

Bicycling

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