Skip to Content
Streetsblog New York City home
Streetsblog New York City home
Log In
Ad Nauseam

Dear Giant Bicycles, Please Bring This Ad Campaign to America

Reader Paul Murphy sends along this ad from the Australian division of Giant Bicycles. The spot, by the Melbourne-based firm Leo Burnett, started airing last summer as part of Giant's "Real Riders" campaign. Imagine if images of grocery bags slung over handlebars could somehow saturate the airwaves as much as sleek new luxury sedans gliding through traffic-free downtown streets.

Has anyone seen an ad with so many scenes of city cycling air in the U.S.?

Stay in touch

Sign up for our free newsletter

More from Streetsblog New York City

NYPD’s Push To Criminalize Cycling Spells Trouble For Immigrant Workers

Safety for the community? Great. But aren't delivery workers part of the community, too?

May 9, 2025

Friday’s Headlines: Habemus Knicksum Edition

It was a big day yesterday, but we're not on the sports or the religion desk, so let's get to our news.

May 9, 2025

Friday Video: Who Ruined Outdoor Dining?

We sent our own video team to find out.

May 9, 2025

Decision 2025: Mayoral Hopefuls Discuss E-Bikes … With Joy and Concern

E-bikes are a vital tool for delivery workers and for people seeking to reduce their use of private cars. What would you do to both expand e-bike use and make streets safer? And the answers are...

Live from Albany: Hochul’s ‘Safety’ Measures Stripped from Budget

Lawmakers dropped three initiatives that Gov. Hochul said would have made roadways safer (though, as we'll see, that's very much in question). Let's review them.

May 9, 2025
See all posts