Skip to Content
Streetsblog New York City home
Streetsblog New York City home
Log In
Ad Nauseam

Dear Giant Bicycles, Please Bring This Ad Campaign to America

Reader Paul Murphy sends along this ad from the Australian division of Giant Bicycles. The spot, by the Melbourne-based firm Leo Burnett, started airing last summer as part of Giant's "Real Riders" campaign. Imagine if images of grocery bags slung over handlebars could somehow saturate the airwaves as much as sleek new luxury sedans gliding through traffic-free downtown streets.

Has anyone seen an ad with so many scenes of city cycling air in the U.S.?

Stay in touch

Sign up for our free newsletter

More from Streetsblog New York City

Friday’s Headlines: Hotoween Edition

The unseasonably warm weather reminds us that it's foolish that the city turned outdoor dining into an April to November thing. Plus other news.

November 1, 2024

FDNY Truck Driver Fatally Strikes Bronx Delivery Worker — 22nd Cyclist Killed this Year

A cyclist was killed by an FDNY truck responding to an emergency in Park Slope.

October 31, 2024

Shalloween: Cars Are Haunting our Trick-or-Treaters, But DOT Protects Only a Few

This one-day respite from killing machines is only a reminder of the horrors haunting our streets the rest of the year.

October 31, 2024

Opinion: Lack of Regional Leadership Prevents Progress on Unified Metro NYC Rail

New York, New Jersey and Connecticut must create a new regional rail entity before Amtrak spends $18 billion on Penn Station.

Thursday’s Headlines: Lawyers Against Bike Lanes Edition

Mayoral candidate Jim Walden has no regrets about his past fighting the Prospect Park West bike lane. Plus more news.

October 31, 2024
See all posts