Motivate, the company that runs Citi Bike, will install extra-bright “laserlights” on 250 bikes. The lights project the image of a bicycle onto the pavement about 20 feet in front a rider, as you can see in the promo video below:
London is in the process of installing Laserlights on its entire bike-share fleet. A study commissioned after Transport for London began piloting the lights showed that 75 percent of cyclists felt safer biking with them, according to Motivate. A majority of bus drivers surveyed also found that the lights made cyclists easier to notice at night.