Streetsblog Retains BlankSlate to Strengthen Our Bottom Line

Earlier this year, I wrote about the imperative for Streetsblog to generate more revenue from our website. With so many unsold impressions, ads were a clear opportunity to put Streetsblog’s sizable reach to use strengthening our bottom line. Today I’m pleased to announce that we’ve retained BlankSlate to help us sell ads and make good on that potential.

BlankSlate is an experienced shop that works with several other publishers similar in size to Streetsblog, in addition to owning and operating the Brooklyn real estate site Brownstoner. Their team will be selling ads and setting up ad networks on Streetsblog, and you’ve probably noticed the new ad zones on the site this week. BlankSlate has also set up filters to prevent automotive and fossil fuel industry advertisements from appearing on Streetsblog, which should keep many heads from exploding.

Streetsblog is a 501(c)3 non-profit, and we continue to rely on reader contributions and foundation support to fund our work. Ads are the third leg of the stool, and we’re excited to be working with BlankSlate to build a durable publishing operation.

ALSO ON STREETSBLOG

Changes at Streetsblog in 2015

|
When Streetsblog launched in 2006, the site made an impact almost immediately. The daily scrutiny of NYC transportation agencies and elected officials created new opportunities for policy reform, leading to real change in the design and operation of our streets. It wasn’t long before advocates from out of town contacted Streetsblog about bringing this model […]
STREETSBLOG USA

Streetsblog Commenters, Unite!

|
Regular readers will notice something new and different across all our sites starting today. Currently, some of the posts you see on the local Streetsblog sites — New York, San Francisco, Los Angeles and Capitol Hill — actually originated on a different Streetsblog site and are being syndicated. Starting today, you’ll see a little icon, […]

Give Today to Keep Streetsblog on the Traffic Justice Beat

|
Every December since 2009, I have put together an annual memoriam post for NYC pedestrians and cyclists whose lives were taken by motorists. As Streetsblog readers know, media coverage of traffic crashes is notoriously uneven — there are simply too many to keep up with — so it used to take a couple of days […]