Streetsblog Retains BlankSlate to Strengthen Our Bottom Line

Earlier this year, I wrote about the imperative for Streetsblog to generate more revenue from our website. With so many unsold impressions, ads were a clear opportunity to put Streetsblog’s sizable reach to use strengthening our bottom line. Today I’m pleased to announce that we’ve retained BlankSlate to help us sell ads and make good on that potential.

BlankSlate is an experienced shop that works with several other publishers similar in size to Streetsblog, in addition to owning and operating the Brooklyn real estate site Brownstoner. Their team will be selling ads and setting up ad networks on Streetsblog, and you’ve probably noticed the new ad zones on the site this week. BlankSlate has also set up filters to prevent automotive and fossil fuel industry advertisements from appearing on Streetsblog, which should keep many heads from exploding.

Streetsblog is a 501(c)3 non-profit, and we continue to rely on reader contributions and foundation support to fund our work. Ads are the third leg of the stool, and we’re excited to be working with BlankSlate to build a durable publishing operation.

  • BBnet3000

    AdBlock won’t run on any page matching:*

  • Lol, maybe you should run ads from car companies or fossil fuel industry, they’re unlikely to have any real effect on this crowd, why shouldn’t you take their money :P. I guess it would be pointlessly inflammatory though.

  • Guest

    I’m getting a AAA advert, which is pretty ironic.

  • Mike

    These are extremely spammy, low-quality ads. Many try to trick you into clicking them. Is the amount of money they’re paying worth it? I bet some of your supporters would match that amount in exchange for dropping these.

  • Maggie

    I’m getting New Luxury Cars under the See Also links, is that normal? Also casino and gaming links.

  • calwatch

    Yeah, the Taboola “more for you” ads are those spammy “one weird trick” Buzzfeed-esque click bait ones. I don’t know if they work to generate clicks but I would never click on them.

  • There’s something wrong with the recommended links as I can’t see anything about how millennials are drinking so much wine they’re changing the way it’s sold.

    More seriously, this seems a sensible decision. I find the “see also” links endlessly annoying. But they’re a reasonable price to pay for your continued excellent service.

  • There are too many ads between the article and the comments. They are intrusive

  • Kevin Love

    A lot of the ads are rather low class. Fad diets, celebrity gossip… They are moderately annoying/offensive. Can’t we find ads that don’t make me feel like white trash?

    But hey, if that’s what it takes to finance Streetsblog…

  • BBC

    Love the ads showing the world “these ugly people”. Those are real people and that is real abuse with real world consequences. Why do you tolerate that on streets blog?

  • Greg Costikyan

    Run whatever ads. I don’t mind; you serve a useful public service. Maximize your revenues; if GM wants to serve me ads, say, I’ll smirk, but pass on.

  • Tyson White

    Particularly this one (above)

  • Tyson White

    I wouldn’t mind as long as you have this ad running every day

  • Alex Brideau III

    Are the BlankSlate ads related to the trashy Taboola ads that appear just before the comments? Because I agree with some other commenters on here: the Taboola ads have got to go. The sidebar ads are definitely superior and are more likely to prompt a click from me.

  • theqin

    How about a subscription price that removes ads. Or a campaign where no ads are required if a certain number of people subscribe or become sponsors.

  • Miles Bader

    I assumed the pre-comment-section ads were somehow related to disqus, as I see the same things on other sites using disqus (always the same super-slimy low quality stuff).

    The ads on the side and top, by contrast seem more targeted and much less horrible….

  • Maggie

    It doesn’t seem like it’s filtering out automotive advertisements? I’m looking at a Nissan ad today.

    I also notice the site loads more slowly. And asynchronous page load (?) where links jump around as the pages load so you sometimes click on something that just jumped away. Not a huge deal, but a small noticeable change.


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