Dear Giant Bicycles, Please Bring This Ad Campaign to America

Reader Paul Murphy sends along this ad from the Australian division of Giant Bicycles. The spot, by the Melbourne-based firm Leo Burnett, started airing last summer as part of Giant’s “Real Riders” campaign. Imagine if images of grocery bags slung over handlebars could somehow saturate the airwaves as much as sleek new luxury sedans gliding through traffic-free downtown streets.

Has anyone seen an ad with so many scenes of city cycling air in the U.S.?

ALSO ON STREETSBLOG

Bicycle Advocacy TV Ads from the Netherlands

|
A collection of Dutch bicycle advocacy videosRunning time: 8 minutes 11 seconds We don’t understand a word of it, but in this video compilation from the Netherlands, we see what a well-funded television ad campaign to encourage cycling might look like. Or not. Check out the ad about three minutes in: It appears to show […]

DOT’s New Safety Ads: “Look” Doesn’t Flinch

|
DOT today announced a new slate of public service announcements for its "Look" cyclist safety campaign. As demonstrated in this TV ad, the spots are more graphic — i.e. more realistic — than the previous line-up (though those ads are currently running online as well), and are reminiscent of PSAs we’ve seen from abroad. Reads […]

State Farm Looks to Engage Cycling Community

|
Responding to criticism of an ad depicting a humiliated office worker forced to bike to his job due to high gas prices, State Farm Director of Marketing Communications Tim Van Hoof writes: I’m sorry this commercial offended anyone. State Farm has been a supporter of bicycle safety through the thousands of bicycle rodeos we’ve held […]

Weiner on the Environment: Big Talk, Small Stick

|
Where’s the beef? Under Rep. Anthony Weiner’s plan, vehicles, like the one above, would not be charged a fee to use New York City’s most heavily congested streets On Monday evening, just hours before the federal government’s announcement that it would give New York City $354.5 million to kick-start Mayor Bloomberg’s congestion pricing plan, Rep. […]

Parallel Parking for Sociopaths

|
Telecommunications giant Sprint recently launched an ad campaign called "Waitless," the gist of which seems to be that one of its plans allows customers unlimited calling two hours earlier than other companies do, thereby saving "four years of waiting over a lifetime." To illustrate the point, sort of, Sprint has a series of short spots depicting […]

City to Unveil ‘Look’ Bike Safety Campaign

|
The New York City Department of Transportation will announce its anticipated new bike safety initiative at noon today in the South Plaza of Union Square.  From Transportation Alternatives:  Transportation Alternatives is proud to be part of New York City’s first citywide education campaign targeting cyclists and motorists, which will be officially launched later today. Developed […]