Dear Giant Bicycles, Please Bring This Ad Campaign to America

Reader Paul Murphy sends along this ad from the Australian division of Giant Bicycles. The spot, by the Melbourne-based firm Leo Burnett, started airing last summer as part of Giant’s “Real Riders” campaign. Imagine if images of grocery bags slung over handlebars could somehow saturate the airwaves as much as sleek new luxury sedans gliding through traffic-free downtown streets.

Has anyone seen an ad with so many scenes of city cycling air in the U.S.?

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State Farm Looks to Engage Cycling Community

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Responding to criticism of an ad depicting a humiliated office worker forced to bike to his job due to high gas prices, State Farm Director of Marketing Communications Tim Van Hoof writes: I’m sorry this commercial offended anyone. State Farm has been a supporter of bicycle safety through the thousands of bicycle rodeos we’ve held […]