Dear Giant Bicycles, Please Bring This Ad Campaign to America

Reader Paul Murphy sends along this ad from the Australian division of Giant Bicycles. The spot, by the Melbourne-based firm Leo Burnett, started airing last summer as part of Giant’s “Real Riders” campaign. Imagine if images of grocery bags slung over handlebars could somehow saturate the airwaves as much as sleek new luxury sedans gliding through traffic-free downtown streets.

Has anyone seen an ad with so many scenes of city cycling air in the U.S.?

ALSO ON STREETSBLOG

Ad Nauseam: Nissan Goes Car-Free for NYC Promo

|
Bicycles seem to figure more prominently in Nissan’s Leaf promotion than Leafs (or Leaves, as the case may be). It looks like one car maker has figured out an intriguing way to market its product to a city audience: Just don’t show it at all. In fact, try to sell it by appealing to the […]

Forum: The Future of Transportation on the Upper East Side

|
The East Side Democratic Club invites you to . . . The Future of Transportation on the Upper East Side Among the issues to be discussed are congestion pricing, infrastructure issues, the Second Avenue subway, accessibility, bus rapid transit, gridlock, bicycles, and fare hikes. The forum will be followed by conversation and cookies. Speakers: Assembly Member […]

Drawing the Bicycle With Taliah Lempert

|
Draw pictures of bicycles in an artist’s studio. This workshop focuses on gesture, composition and basic bicycle anatomy. Participants draw bicycles from observation. All levels welcome. Class size limited to 10 participants. Basic materials provided.

Riverside Ride

|
Join Time’s Up! on bicycles or skates for a totally safe, magical, evening ride in Manhattan. Share the tranquillity of Central Park and the lovely tree canopy and grand vistas of the Hudson River from Riverside Park. The scenic tour continues down the greenway to the lovely pier where bicycles are welcome. After that, it’s a pleasant ride through […]

Riverside Ride

|
Join Time’s Up! on bicycles or skates for a totally safe, magical, evening ride in Manhattan. Share the tranquillity of Central Park and the lovely tree canopy and grand vistas of the Hudson River from Riverside Park. The scenic tour continues down the greenway to the lovely pier where bicycles are welcome. After that, it’s a pleasant ride […]

Kucinich Brings the Innerbelt Crossing Fight to DC

|
Today from Streetsblog Network member GreenCityBlueLake, an update on the push to include bicycle and pedestrian facilities on a reconstructed Innerbelt Bridge over the Cuyahoga River — an accommodation that the Ohio DOT has been resisting. In the latest development, Rep. Dennis Kucinich has stepped up his involvement. From GCBL: Will calls for a bike […]