Who Would You Like to See Sponsor NYC Bike-Share?

In London, the bike-share system runs thanks to a $40 million sponsorship deal over five years, including naming rights, with financial giant Barclays.

Boston's bike-share system got points for cleverness and some extra local cred when Brighton-based New Balance was picked as the main sponsor.

In Boston, the Hubway bike-share system tapped into hometown pride with the selection of Brighton-based shoe company New Balance as the sponsor.

In New York, the recently-announced operator, Alta Bikeshare, is looking for a sponsor who wants its name emblazoned on 600 stations and 10,000 bikes covering a big chunk of Manhattan and Brooklyn. In return for all that real estate, Alta is asking for $60 million over five years.

It can be tough to find the right combination of financial wherewithal and favorable public perception that makes the ideal sponsor. So we thought we’d share a few branding possibilities that have crossed our minds here at Streetsblog. Some would be a great fit, others probably not.

Here’s what we came up with, in no particular order:

  • Duane Ride
  • Apple iBike
  • Chase
  • Boost Mobile
  • 1-800-FLOWERS.com presents: 10,000 public bicycles
  • Nike Bikeys
  • Subway
  • Forest City Bike-share
  • Ggle
  • PeyserCycles, a division of News Corp
  • Nomotorola
  • Bloombikes

Who would you like to see sponsor NYC bike-share? Tell us your suggestions in the comments.


Candidates for Tuesday's District 11 special election include (from left) Eric Dinowitz, Jessica Haller and Mino Lora.

... And for District 11

Jessica Haller has the StreetsPAC endorsement. Eric Dinowitz, another top competitor, revealed through some of his comments why he did not. But let's let the candidates speak for themelsves!