PSAs Rock! Watch the Winners of TA’s “Biking Rules” Video Contest

As you may know, Transportation Alternatives put on a red carpet premiere Tuesday night for the "Biking Rules"
PSA competition at the Brooklyn Academy of Music. The contest pitted
video entries against each other in two main categories: "Why Biking
Rules" and "Street Code."  

box_office.jpgVideos in the "Street Code" category encourage
people to use lights, bells, stop at red lights, ride with traffic and
generally ride safely and courteously. "Why Biking Rules" is pretty self-explanatory.

Out of some 80 total
submissions, about 40 PSAs (and a slideshow of photos) played to a sold
out theater. The shorts were truly impressive and scored a well-earned victory over George Clooney, Ewan McGregor, and Mariah Carey at the box office.

Above is one of the winning high-def entries in the Biking Rules category: "Lights Turn Heads," by Aldo Arias and Pam Tietze. You can see the rest of the winners here.

ALSO ON STREETSBLOG

Streetfilms: Make Your Own Bike Etiquette PSA

|
Biking Rules, the new campaign organized by Transportation Alternatives, is sponsoring a video and photo PSA competition. Submissions are now being accepted for two categories in the competition: "Why Biking Rules!" and "The Biking Rules Street Code." The Biking Rules campaign outlines several ways to lead by example when riding your bicycle. So, with a […]

This Week in Livable Streets Events [Updated]

|
It’s a light week on the Streetsblog calendar as we head in to the Labor Day weekend. All eyes will be on Tuesday’s main event. Today: 5:00 p.m. is the submission deadline for Transportation Alternatives’ "Biking Rules" PSA contest. Update and correction: The deadline for the Biking Rules PSA contest has been extended to September […]

TA’s “Biking Rules” Campaign Takes the High Route

|
Transportation Alternatives yesterday launched an ambitious new campaign to change how cyclists are perceived — and how they perceive themselves — in New York City.  At its core, "Biking Rules" is, as TA puts it, "aimed at promoting civic riding and easing bike-pedestrian friction." But the campaign, embodied in a new cyclist handbook and tricked-out […]

The Rules of the Road Are Everyone’s Responsibility

|
I’ve been trying a little experiment lately as I ride around town on my bike: doing my level best to follow the letter of the law. I’ve been inspired by both the carrot and the stick. In the carrot department, Transportation Alternatives’ new Biking Rules handbook has made a very nice case for more rule-based […]