StreetFilms: LOOKing to Make Cycling Safer in NYC

Last week, the LOOK campaign, which aims to prevent collisions between motorists and
cyclists by educating the public about bicycle safety
, was launched in Union Square. In an unprecedented collaboration, the NYC Bicycle Coalition, the City Departments of Transportation, Health & Police, the NYC Taxi and Limousine Commission, the Triple AAA, and the Office of the Public Advocate all endorsed the campaign.

StreetFilms Nick Whitaker covered last Tuesday’s press conference at Union Square.

  • steve

    The campaign and the video are wonderful. But the message is a bit subtle. Maybe I’m wrong, but it strikes me as possible that delivery van driver who doesn’t know or care about bike lanes might give the image in the post a cursory glance and interpret it as endorsing the illegal parking job and warning bicyclists to “look” out for this kind of parking. I guess when you go for hip and clever you run the risk of not reaching everyone.

  • mkultra

    I agree that this appears to be telling bikers to look out more than motorists.

  • Aaron W

    I’ve now seen the ads on bus shelters along my morning ride from 218th to Central Park. They are clearly visible to me, but I’m not sure they are to cars. Hard to tell.

    I think this campaign is only a small part of what needs to be done to improve cycling. The ads, in spite of the “crashes” depicted, have a joke like quality to them which I think devalues the message.

    The use of bike lanes in the ads may give the impression that bike lanes are where bikes belong and not in streets without lanes.

    I wonder if a better use of this money and effort would have been education and lobbying of the authorities who train drivers, employ drivers and enforce driving and parking regulations. Or more of that.

  • Angus Greive-Smith

    I really wanted to like this ad campaign. But the ad I saw was almost incoherent. It showed a bike lane on the right hand side of Lafayette Street a block south of Astor Place. The bike lane was striped over a car that appeared to be turning southbound onto Lafayette, going the wrong way.

    I agree with MKUltra and Aaron W that it’s not sending a clear message to motorists. A really good ad campaign could make a big difference, which is why this one is so disappointing.



My NYC Biking Story: Lucette Gilbert

Friday is National Bike to Work Day, and if you’re looking for a little motivation to get on your bicycle, meet Lucette Gilbert. Lucette says she is in her “very late 70s” and biking since she was 7 years old. So, by my calculations, she has been riding a bike for some 70 years! She […]

City to Unveil ‘Look’ Bike Safety Campaign

The New York City Department of Transportation will announce its anticipated new bike safety initiative at noon today in the South Plaza of Union Square.  From Transportation Alternatives:  Transportation Alternatives is proud to be part of New York City’s first citywide education campaign targeting cyclists and motorists, which will be officially launched later today. Developed […]

Give to Streetsblog and Streetfilms and Enter to Win a New PUBLIC Bike

As recently as 2007, there were no protected bike lanes in New York City, plans to enhance major bus routes were sitting on a shelf, and city transportation officials were still trying to do things like convert neighborhood commercial streets into high-speed traffic sewers. Streetsblog and Streetfilms helped change that. We raised expectations for our […]

Cycling Still Offers Quickest City Commute

To the surprise of no one — with the possible exception of Bike Snob NYC — bike commuter and social worker Jamie Favaro won Transportation Alternatives’ 7th Annual Great NYC Commuter Race this morning, completing the 4.5-mile route between Fort Greene and Union Square in 16.5 minutes. Driver Emmanuel Fuentebella came in second at 22 […]

Streetfilms: Park(ing) Day NYC 2008

As Park(ing) Day participants set up and enjoyed 50 mini-parks on New York City streets, the Streetfilms crew -- Clarence Eckerson, Jr., Chris Read and Robin Urban Smith -- fanned out across the boroughs to catch the action on video.