City to Unveil ‘Look’ Bike Safety Campaign

The New York City Department of Transportation will announce its anticipated new bike safety initiative at noon today in the South Plaza of Union Square. 

From Transportation Alternatives

Transportation Alternatives is proud to be part of New York City’s
first citywide education campaign targeting cyclists and motorists,
which will be officially launched later today. Developed pro bono by
international advertising agency Publicis in the West (Seattle) and
installed by the City of New York, the ads on bus shelters, buses, taxi
tops and phone kiosks will urge drivers and cyclists to "Look" for one
another and to share the road.

The citywide awareness campaign was sparked by the tragic death of
Liz Byrne, a city cyclist who was struck and killed by a truck in
September 2005. Liz was a longtime NYC bike rider and freelancer who
worked with Publicis’ NYC office. Her tragic death motivated her sister
and colleagues from Publicis to contact Transportation Alternatives in
October 2005 and offer their pro bono services on a massive safety and
education campaign. At the same time, the newly released Bike Safety
Action Plan, authored by Transportation Alternatives and the NYC
Bicycle Coalition, called for several strong initiatives to improve
city cycling and demanded the City:

"With guidance from experienced street safety advocates, develop and implement a Public Awareness Campaign to curb dangerous driving and educate drivers about cyclists’ rights to the streets."

"Look" represents a collaboration between T.A., the New York City
Bicycle Coalition, the City Departments of Transportation, Health and
Police, the NYC Taxi and Limousine Commission and the Office of the
Public Advocate.

T.A. and the NYC Bicycle Coalition continue to press the City to
implement the entire Bike Safety Action Plan, including more aggressive
enforcement of illegal driving and developing stronger bike lane

  • ddartley

    I went; it was nice. Went up and spoke to Commissioner Sadik Khan, but unaccustomed as I am to speaking with high ranking public officials, I forgot to mention that she had chosen my question to answer in the NYTimes Q&A, and did not get her to say, “why yes, ddartley, I would love to sit down with you and discuss your ideas for a avenue-center bike lane.” She was nice, though, did point me to one of her cycling deputies, with whom I intend to follow up a little more clearly.

  • gecko


    Towards zero deaths would also be nice.

  • steve

    Project “Look” may include new programmatic law enforcement efforts targeting bicyclists. Each morning this week we were confronted by a Parks & Rec. Department law enforcement personnel operating checkpoints at different locations on the Central Park Loop.

    Today’s checkpoint was different than the previous two. There were two serial checkpoints, with the officers at the first one (located midway up a downhill stretch) gathering information on the bicyclists passing them and radioing it down to a more formal checkpoint at the foot of the hill. Here’s a photo:

    We were actually waved through a red light by the officers up the hill, I think because they saw that we were going to stop in time for the red light and thus yield no useful information for the officer at the foot of the hill.

    The officer at the foot of the hill didn’t seem to be giving our tickets, only warnings. However, we saw him grabbing and detaining bicyclists who attempted to evade him by riding in the traffic lane outside the cones, and giving them extra-long warnings. One of these counseling sessions was actually pretty intense, with the bicyclist attempting to wrench his arm free.

  • Lookout

    The Central Park Precinct Community Council is holding “an important meeting to catch up on events in Central Park” this Tuesday, 9/25, 7-9 pm at the West Side YMCA, 5 West 63rd. Among other things, a precinct rep will report on police activity in the park “and answer your questions regarding police issues.”


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