The campaign to make NYC streets more livable and equitable takes many shapes, responds to a multiplicity of needs and appears in an array of media. In this panel, participants will discuss the process by which and the reasons why "Traffic’s Human Toll," a study of New York City’s street life, became a media hit and a staple of discourse about our most precious and underused public space, our streets.

• The study’s author, Karla Quintero, will speak on the study’s design and her own thoughts on why and how it became so popular.
• Aaron Naparstek of Streetsblog will talk about the opportunity to build a vibrant urban environmental movement in New York City and using blogging as a medium for social and political change.
• Film maker Clarence Eckerson will talk about his work on StreetFilms and BikeTV.
• Graham Beck, Transportation Alternatives’ communication coordinator, will talk about the study’s release to the mainstream media and how other venues, like blogs, films and events helped generate and facilitate more coverage.