LeBron and Friends Reclaim Miami’s Streets in New Ad


Looks like the new LeBron James Nike ad that debuted during “Sunday Night Football” last night was at least in part the star’s idea.

The spot portrays the two-time NBA champion performing his off-season workout regimen, accompanied by hundreds of kids and adults on bikes as he rides through Miami. Bystanders watch or join in as the swarm of non-motorized humanity takes over the streets and disrupts highway traffic.

“They allow me to have a lot of input on the spots that come out and they’re basically geared to who I am and what I do on a day-to-day basis,” James told the AP. “It was great to put that together.”

James’s charity foundation has a program that links cycling and physical fitness to education in his hometown of Akron, Ohio, and we’ve written before that he and teammates Dwyane Wade and Mario Chalmers are regulars at Miami Critical Mass.

The Heat played the Nets in Brooklyn twice in the preseason, and will be at Barclays and Madison Square Garden a few times this year as they go for the three-peat. We wouldn’t be surprised if LeBron already has a Citi Bike fob.

  • This was the best thing about that Sunday Night Football game!

  • Eric McClure

    My only quibble is the traffic-copter report. The causeway isn’t “blocked” – the bike traffic appears to be flowing freely. Regardless, though, LBJ is a great ambassador for riding a bike.

  • Mellow Yellow

    While corporate co-opting of CriticalMass happens down south, the police state here in NYC ensures no such community ever arises again.
    http://www.ustream.tv/recorded/40178109

    Love LaBron for getting more bikes in Miami anyhow!

  • JK

    It was stunning to see the 30 second spot during Sunday’s game — NFL advertising isn’t normally a bastion of livable streets imagery. Also, the short spot is actually better: no Nike logo, no traffic chopper or zoom-out on highway causeway, just happy kids riding and then running with LeBron.

  • CBrinkman

    Clarence, I think they took a page from StreetFilms with that commercial. You should be proud.

  • As long as bicycling in this country continues to get better, I don’t care how much or how little credit I get. 🙂 LeBron does follow me on Twitter. 🙂

  • I love to think of how many kids are inspired to get on a bike after seeing this amazing athlete’s example. Awesome!

ALSO ON STREETSBLOG

LeBron James Bikes to Work “All the Time”

|
This Twitter photo of LeBron James biking to American Airlines Arena before facing off against Derrick Rose and the Chicago Bulls last night has gone viral on sports news sites all over America. There are some interesting sociological currents swirling around LeBron James, bike commuter. While the photographer labeled James a “manchild” for taking to […]
STREETSBLOG USA

LeBron James, Bike Commuter

|
It’s always a joy to see a new person catch the bike commuting bug, suddenly realizing that their trip to work doesn’t have to be an expensive drag. But it’s a little more exciting when that person is three-time NBA MVP LeBron James. Florida reporters and national sports networks have been buzzing with the news […]
STREETSBLOG USA

3 Ways LeBron Can Help Get Cleveland Biking

|
Well, the Decision Part II is official, and northeast Ohio’s prodigal son LeBron James is heading back to Cleveland. The most immediate result is that the Cavaliers are going to get much, much better. Aside from his phenomenal basketball skills, LeBron has moonlighted as a bit of a bike advocate. For years, he’s held a […]

D-Wade *Is* Traffic — Heat Star a Regular at Miami Critical Mass

|
Via BikeBlogNYC, the Miami Bike Scene recently posted this post-game clip of Dwyane Wade in which the All-Star Heat guard shares his fondness for going on bike rides with thousands of other people. On Friday, it seems, Wade and teammates LeBron James and Mario Chalmers warmed up for the next day’s match against the Brooklyn Nets […]
STREETSBLOG USA

“Stupid Pedestrians” Aren’t Causing the High Death Toll on Delaware Streets

|
According to new data from the National Highway Transportation Safety Administration, Delaware is the most dangerous state for pedestrians per capita. Already this year, 28 people have been killed while walking in the tiny Mid-Atlantic state, about twice the national average, according to the News Journal. Predictably, the comments on the story are disgusting, notes James Wilson […]

Montana Bicycle Blogger Terrorized by Drunk Driver

|
One of our Streetsblog Network member bloggers had a terrifying encounter with a pickup truck full of drunken men the other night. The author of the blog Imagine No Cars, wrote of being chased through the streets of Missoula, Montana, in fear for his life: Is terrorizing people wth motor vehicles just part of the […]