Bike-Share Sponsor Announcement Coming Up Later This Morning

From the mayor’s press schedule:

*11:00 AM Announces Sponsor of Bike Share Program with Transportation Commissioner Sadik-Khan

City Hall Plaza

MANHATTAN

*Q & A to follow. A Bike Share station with the sponsor’s decals will be temporarily located in City Hall plaza for the announcement.

So the biggest piece of the funding puzzle for launching New York City bike-share is in place, and we’ll get a good look this morning at how the bikes and stations will appear. Any guesses who’ll have their logo on the system’s 600 stations?

  • Mike

    I’m guessing Citi Bikes, mostly because Chase Bikes sounds like something out of a bad movie.

  • Danny G

    Really hoping it’s an eccentric billionaire that chooses a long and hard-to-pronounce name.

  • J

    Bear Stearns.  “Bear Bikes: Ride Carefully”

  • Media Critic

    On May 5th, Christine Haughney wrote that Alison Cohen has been “scrambling to find $50 million in sponsorships.”  It’s May 7th and the city is announcing the sponsor.

    I’m sure Cohen was working very hard, but it’s not as if the system is a week away from launching.  Seems like things are rolling out very methodically, despite the Casandra-like reporting from the Times.

  • J

    Google Bikes?

  • J

    Duane Reade-cycles.

  • J

    Dr Zizmor cycles. They could have a rainbow paint scheme.

  • J, we’d call the system “Duane Ride.”

  • Jeff

    My guess is United Healthcare. 

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