Bike-Share Sponsor Announcement Coming Up Later This Morning

From the mayor’s press schedule:

*11:00 AM Announces Sponsor of Bike Share Program with Transportation Commissioner Sadik-Khan

City Hall Plaza

MANHATTAN

*Q & A to follow. A Bike Share station with the sponsor’s decals will be temporarily located in City Hall plaza for the announcement.

So the biggest piece of the funding puzzle for launching New York City bike-share is in place, and we’ll get a good look this morning at how the bikes and stations will appear. Any guesses who’ll have their logo on the system’s 600 stations?

  • Mike

    I’m guessing Citi Bikes, mostly because Chase Bikes sounds like something out of a bad movie.

  • Danny G

    Really hoping it’s an eccentric billionaire that chooses a long and hard-to-pronounce name.

  • J

    Bear Stearns.  “Bear Bikes: Ride Carefully”

  • Media Critic

    On May 5th, Christine Haughney wrote that Alison Cohen has been “scrambling to find $50 million in sponsorships.”  It’s May 7th and the city is announcing the sponsor.

    I’m sure Cohen was working very hard, but it’s not as if the system is a week away from launching.  Seems like things are rolling out very methodically, despite the Casandra-like reporting from the Times.

  • J

    Google Bikes?

  • J

    Duane Reade-cycles.

  • J

    Dr Zizmor cycles. They could have a rainbow paint scheme.

  • J, we’d call the system “Duane Ride.”

  • Jeff

    My guess is United Healthcare. 

ALSO ON STREETSBLOG

Citi Bikes It Is: Citi to Sponsor New York Bike-Share

|
Banking giant Citi will be the primary sponsor of New York’s bike-share system, set to launch this summer with 600 stations and 10,000 bikes in Manhattan and Brooklyn. Mayor Bloomberg and NYC DOT Commissioner Janette Sadik-Khan made the announcement a short while ago at City Hall, where bikes and a logo-adorned station are temporarily on […]

To Reach 10,000 Bikes, DOT Looks to Sponsorships, Sandy Recovery Loan

|
With 6,000 bicycles, New York’s bike-share program is already the largest in the country. In fact, immediately after launching, Citi Bike proceeded to eclipse the national daily ridership record (previously held by Capital Bikeshare), with 12,000 trips in 24 hours. Ridership should grow steadily as more people start using the bikes and the network expands, but how […]

Tomorrow: Bike to Work With Janette Sadik-Khan [Updated]

|
Friday is National Bike to Work Day, and to celebrate, Transportation Alternatives will have coffee, snacks and commuter bags for cyclists at six locations — two in Manhattan and four on East River bridges. T.A. will be educating bicyclists about civic riding on NYC streets, and helping riders team up with buddies who share their […]

Citi Bike Launch Re-Scheduled for March [Updated]

|
Making his weekly appearance on WOR with John Gambling this morning, Mayor Bloomberg announced that the software problems affecting Citi Bike equipment won’t be resolved in time to launch New York’s bike-share system this year. The Public Bike System Company, which makes the stations and bikes that NYC will use, recently dropped the company that […]