If you read Dr. Seuss’s The Lorax growing up or you read it to your kids today, then the sight of Mazda trotting out the protector of Truffula trees to hawk cars may have stirred deep feelings of revulsion. Our friend the Zozo has a petition on Change.org for you:
In these advertisements Mazda and Universal claim that a new automobile is “Certified Truffula Tree Friendly” and imply an endorsement of their product by the cherished title character of “The Lorax.” By airing these advertisements, Mazda and Universal have shamelessly turned a character who has inspired millions of children to care about their environment into a car salesman. Cars–even ones that pollute a little less–are neither kid-friendly nor good for the environment.
We are calling on Mazda, Universal Pictures, and their partners to immediately remove any advertising that associates “The Lorax” with automobiles from all forms of media: print, television, radio, movie trailers, the internet, merchandising, etc.
And now, a few more revolting reasons to sign the petition: