Who Would You Like to See Sponsor NYC Bike-Share?

In London, the bike-share system runs thanks to a $40 million sponsorship deal over five years, including naming rights, with financial giant Barclays.

Boston's bike-share system got points for cleverness and some extra local cred when Brighton-based New Balance was picked as the main sponsor.

In Boston, the Hubway bike-share system tapped into hometown pride with the selection of Brighton-based shoe company New Balance as the sponsor.

In New York, the recently-announced operator, Alta Bikeshare, is looking for a sponsor who wants its name emblazoned on 600 stations and 10,000 bikes covering a big chunk of Manhattan and Brooklyn. In return for all that real estate, Alta is asking for $60 million over five years.

It can be tough to find the right combination of financial wherewithal and favorable public perception that makes the ideal sponsor. So we thought we’d share a few branding possibilities that have crossed our minds here at Streetsblog. Some would be a great fit, others probably not.

Here’s what we came up with, in no particular order:

  • Duane Ride
  • Apple iBike
  • Chase
  • Boost Mobile
  • 1-800-FLOWERS.com presents: 10,000 public bicycles
  • Nike Bikeys
  • Subway
  • Forest City Bike-share
  • Ggle
  • PeyserCycles, a division of News Corp
  • Nomotorola
  • Bloombikes

Who would you like to see sponsor NYC bike-share? Tell us your suggestions in the comments.

  • Exxon, ( use up all the taxpayers money they get)  Hess ( same) 
    General Motors , Chrysler, Ford, vespa, toyota, Honda .
    This would send the message it is really mainstream AND recover some of our tax dollars 

    TD bank 

  • Jeff

    Jay Z’s empire (of) bikes

  • L’oreal ( good for you your hair good for the girls with pin ups at each station ) 

  • Mattyciii

    “Cuomo-tion” bikes sponsored by the Gov.

  • No idea who’d be a good sponsor, but Boro Bikes has a nice ring to it.

  • For a brand name, how about NYCSIE ? 

  • Anonymous

    Puma actually makes a lot of sense.  They fund a lot of urban activities and like to associate their brand with all kinds of urban activities.

    Vitamin water?  They like to throw their money around.

  • Anonymous

    Puma actually makes a lot of sense.  They fund a lot of urban activities and like to associate their brand with all kinds of urban activities.

    Vitamin water?  They like to throw their money around.

  • Isn’t it obvious?

    “Neighbors for Better Bike Share,” with some special trikes set aside under the name “Seniors for Sharing.” With all the money they’re saving NOT having to pay pro bono shyster Jim Walden to represent them as they continue to fight against biking and safety, along with their fabulous Prospect Park West real estate holdings, the $60 million shouldn’t be a problem.  Plus, they’ve frequently claimed that they’re for biking and safety — just not on their (very pricey) street.

  • Isn’t it obvious?

    “Neighbors for Better Bike Share,” with some special trikes set aside under the name “Seniors for Sharing.” With all the money they’re saving NOT having to pay pro bono shyster Jim Walden to represent them as they continue to fight against biking and safety, along with their fabulous Prospect Park West real estate holdings, the $60 million shouldn’t be a problem.  Plus, they’ve frequently claimed that they’re for biking and safety — just not on their (very pricey) street.

  • moocow

    Thank you. That’s perfect.

    IrisBikes?

    CarsWell/BikesBetter?

  • moocow

    Thank you. That’s perfect.

    IrisBikes?

    CarsWell/BikesBetter?

  • Streetsman

    some ideas…

    American Express
    New York Life
    New York Times
    Fresh Direct
    Tiffany’s (turquoise bikes?)
    ConEd
    JetBlue

  • Eric McClure

    CitiBike.

    Or Bike of America.

    Whichever one’s still in business.

  • TD Bank would be a good one.

  • Adam Davidson

    Definitely a fan of the Boro Bikes name

  • Driver

    Doughnut Plant  =)

  • Anonymous

    The Post. The stations could be called Hitching Posts.

    Not holding my breath.

  • Guest

    NYCycle  (Pronounced Nice-cle)

  • I think Google would be crazy not to pounce on Ggle.

  • Greg

    Zipcar or Hertz on Demand would make sense.

    It will have to be a huge corporation. $60 million is serious money.

  • Mike’s Bikes

    Here’s an idea:

    Bloomberg.

  • J

    I’m down for Google. I mean, this upcoming generation is already the google generation, and it’s be great to associate that with cities and bicycling. In any case, whoever does this will get pretty instant global recognition through the hundreds of millions of tourists who will see these bikes everywhere, once the system is up.

  • In addition we need a nickname for them. I think we could call them Bloombikes or BiKhans. 

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