In London, the bike-share system runs thanks to a $40 million sponsorship deal over five years, including naming rights, with financial giant Barclays.
In Boston, the Hubway bike-share system tapped into hometown pride with the selection of Brighton-based shoe company New Balance as the sponsor.
In New York, the recently-announced operator, Alta Bikeshare, is looking for a sponsor who wants its name emblazoned on 600 stations and 10,000 bikes covering a big chunk of Manhattan and Brooklyn. In return for all that real estate, Alta is asking for $60 million over five years.
It can be tough to find the right combination of financial wherewithal and favorable public perception that makes the ideal sponsor. So we thought we’d share a few branding possibilities that have crossed our minds here at Streetsblog. Some would be a great fit, others probably not.
Here’s what we came up with, in no particular order:
- Duane Ride
- Apple iBike
- Boost Mobile
- 1-800-FLOWERS.com presents: 10,000 public bicycles
- Nike Bikeys
- Forest City Bike-share
- PeyserCycles, a division of News Corp
Who would you like to see sponsor NYC bike-share? Tell us your suggestions in the comments.