Bank of America: Bike + Credit Card = Freedom

If you watch much TV or spend a lot of time online (or both), chances are you’ve seen the ubiquitous Bank of America ad featuring a guy being followed around by a pretty red bike. If not, allow Bike Snob NYC to fill you in.


Notice how the youngish guy with the middle part is gazing longingly at the red bike in a shop window. The red bike is clearly a symbol of freedom and happiness. However, the red bike is obscured. This means neither the youngish guy nor his middle part can know true freedom and happiness without Bank of America’s credit card.

Here’s the next image. The bike is now in clear focus. Presumably the youngish guy has applied for and received a Bank of America credit card, most likely with an inordinately high credit limit and a correspondingly high APR. Now that he has this card, he may swipe it wantonly through his middle part, and he may purchase freedom and happiness. The ad just repeats itself shortly after this, but presumably if it continued we would see our protagonist riding away contentedly, his bisected hair flopping around Hugh Grantily in the breeze as he heads towards his next purchase.

  • fred

    I wonder if the new BOA tower will provide bicycle parking.

  • Mark

    He looks a bit like the Mac guy from the Apple ads. You half expect the Microsoft guy to whiz by him in an SUV.

  • Andy B from Jersey

    All points well taken but at least the bikes got a Brooks! I still don’t know how I feel about the Brooks bar tape however.

  • ben

    #1 – the new Bank of America building will be the first skyscraper (i think…) built to LEED Platinum spec.

    i don’t have the exact text handy, but i believe secure bicycle parking is mandated, though there are no qualitative standards set forth for exactly how that bike parking must be provided.

    i work in the Hearst tower, which is LEED Gold certified, and it provides secure, albeit somewhat unfriendly, bike parking.

    cyclists are provided a rack in the loading dock area which is always staffed by security and facilities folks who are very friendly.

    since it’s a working loading dock, you occasionally have to maneuver through a maze of palettes being offloaded or past bags of stinky garbage to access the rack, though.

    there are also no lockers or showers are provided for cyclists, and not once in the workplace orientation program (which all new employees attend) did anyone mention indoor bike parking.

    i hope B of A does better!

  • That credit card has a high APR that the average person looking to buy a red bike cannot afford. They would be better off buying the bike with a prepaid debit card like the Bank Freedom card.


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